Affiliate Marketing Tips - Are You a Stats Junkie?
Let me start off by saying that there is nothing wrong with being stats conscious.
However, some people really take this to an extreme.
When you start to allow your affiliate promotions to be solely dictated by stats with absolutely no room for human decision, that's when you run into trouble.
This article is going to go into three areas that I think people get way too hung up on when they decide to promote or not promote a product.
I think you'll want to give this some thought.
At the top of my list is gravity.
I know affiliate marketers who won't even go near a product unless there are hundreds of other affiliates successfully promoting the product already.
Conversely, I know people who won't promote a product unless nobody knows about it.
They want to be the FIRST affiliate on the block.
There are hazards to both approaches.
With a heavily promoted product, you're going up against a lot of big competition.
That won't be easy.
With a brand new product, you have no idea if it's even going to sell.
Point is, you need to look at your own marketing skills and the market itself to determine whether or not to sell something...
not just the gravity.
Another stat affiliate marketers get hung up on is conversion percentage of the sales page, not that this is even so easy to find out.
Most product creators either don't keep accurate stats, inflate them, or, if they're not good, won't share them.
Conversion percentage can be EASILY killed by one affiliate sending tons of non targeted traffic to a sales page.
So forget about this as a guide for whether or not you're going to sell a product.
It's not anywhere near a reliable indicator.
Finally, we have dollars per sale.
I can't believe how inflexible some affiliates are on this.
They either won't sell anything unless it's a big ticket item of several hundred dollars or won't touch anything over $47 because they're afraid they can't sell a big ticket item.
There is a market for every priced product.
Your ability to sell it has nothing to do with the price but your own marketing skills..
And for those who won't touch cheaper items, the volume you can create from these items can more than make up for the low price.
Point is, too many people get hung up on stats and because of this, they restrict their opportunities.
By being a little more open minded about things, you might find that you actually end up making more sales.
It's certainly something to consider.
To YOUR Success, Steven Wagenheim
However, some people really take this to an extreme.
When you start to allow your affiliate promotions to be solely dictated by stats with absolutely no room for human decision, that's when you run into trouble.
This article is going to go into three areas that I think people get way too hung up on when they decide to promote or not promote a product.
I think you'll want to give this some thought.
At the top of my list is gravity.
I know affiliate marketers who won't even go near a product unless there are hundreds of other affiliates successfully promoting the product already.
Conversely, I know people who won't promote a product unless nobody knows about it.
They want to be the FIRST affiliate on the block.
There are hazards to both approaches.
With a heavily promoted product, you're going up against a lot of big competition.
That won't be easy.
With a brand new product, you have no idea if it's even going to sell.
Point is, you need to look at your own marketing skills and the market itself to determine whether or not to sell something...
not just the gravity.
Another stat affiliate marketers get hung up on is conversion percentage of the sales page, not that this is even so easy to find out.
Most product creators either don't keep accurate stats, inflate them, or, if they're not good, won't share them.
Conversion percentage can be EASILY killed by one affiliate sending tons of non targeted traffic to a sales page.
So forget about this as a guide for whether or not you're going to sell a product.
It's not anywhere near a reliable indicator.
Finally, we have dollars per sale.
I can't believe how inflexible some affiliates are on this.
They either won't sell anything unless it's a big ticket item of several hundred dollars or won't touch anything over $47 because they're afraid they can't sell a big ticket item.
There is a market for every priced product.
Your ability to sell it has nothing to do with the price but your own marketing skills..
And for those who won't touch cheaper items, the volume you can create from these items can more than make up for the low price.
Point is, too many people get hung up on stats and because of this, they restrict their opportunities.
By being a little more open minded about things, you might find that you actually end up making more sales.
It's certainly something to consider.
To YOUR Success, Steven Wagenheim
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