Every internet marketing plan has to include copywriting in its formula. In fact, online fortunes have been made by marketers whose main skill was writing powerful copy for their products. No matter what you're selling, the better your sales copy, the more you'll sell. If you follow the copywriting guidelines that follow, you will find that your conversion rate improves.

You write a sales copy to convince your target market about your product. You also need to show them that your product is not only good but it really works. Testimonials and other types of feedback can be used as proof. Testimonials can be an excellent way to persuade a doubtful customer to buy. When hearing something from a third person our minds naturally believe. It also gives them some insight into whether the product really will live up to the claims. It is very common for people to want sufficient proof before investing in a product due to the number of scams out there, especially on the internet. For your testimonials to have a stronger effect it is recommended that you also provide the website or details of the person giving the testimonial. For more value you can also include video or audio testimonials. Where possible, try to spread your testimonials throughout your copy and not center them in one place.

Show them in every other paragraph. Stress on various beneficial aspects of the product in your testimonials.

It is possible to increase the products value when writing a sales copy in many ways. But one of the best ways to give more value to the end user is by adding a free bonus along with your product. Let's face it, people love free bonuses. Customers like to pay less for more. By Giving away free bonuses with the main product it give the customer the impression that the value of the product is greater and their price is a killer deal. There have also been customers who just bought the product for the bonuses included.

Bonuses can be that effective. However, the type of bonuses you offer will have an impact on your success. They have to be exclusive and compliment your main product, only then you'd be able to see actual results. Don't just put a bonus just because you can.

There are different opinions on whether you should write long copy or short copy for the best results. Resesarch shows that longer copy is almost always more successful for higher conversions. This is mainly because people want a lot of information before they buy a product. But a short copy can be good for those individuals who don't want to go through the hassle.

At the end don't let a sale slip away from you. All is needed is for you to write a good copy and watch your sales jump. After all, that's why you're in business.