Learn about Online Casino Customer Satisfaction
I was on contract with an Online Casino for 6 month and I leant about Customer Relation Management, I could not believe it, but I believe now.
Casino Fortune's very foundation has been built upon their Customers' Mission Statement and this is "Putting the customer at the heart of business". This has enabled them to not only provide a satisfactory service to their players but it has also contributed towards their earned Loyalty.
In an industry centered on online gaming everyone is faced with the main issue that communications rely solely on email, telephone and chat mediums. Therefore extra effort is theoretical and applied to these forms of communications to enhance their capabilities to ensure their Online Casino essence remains of the highest standard.
For every new customer that registers with their Casino, they are immediately considered and treated as a VIP. All are assigned their own Personal Account Manager to ensure their accounting affairs are professionally and effectively dealt with. One on one communication via phone to check up on their players "also a key ingredient" to keeping the communication gap amongst each group open. This enables their customers to know what is taking place with their online casino, as in Upcoming Promotions, New Game Highlights or a simple "Hello" just to touch base. This is another form of "BUILDING CUSTOMER VALUE"
THE VOICE OF THE CUSTOMER
Nothing is more important than their customer's voice. Having a product is one thing, but having a product your customer may not desire is worthless all round. The service provider must always practice the technique of listening to the voices of their customers, their comments and suggestions etc. for not only are they speaking for themselves but from an overall view where healthy criticism must be taken into consideration. This allows them to create forms of entertainment based on feedback and gaming preferences from their customers.
FORMULA FOR SUCCESS
Building and Sustaining Brand Equity; i.e. "Upholding Online Casino integrity".....Providing Honesty and Fair online casino play.
Identifying key service attributes that truly matter to their customers. - Each casino customer need may vary. From game preference to time of play. Casino Fortune caters for their players. Each with their own individual need and wants, thus ensuring the service is always satisfactory and to players' preference.
Creating the Key Questions which will allow them to craft a "DATA MINING" format - Acquiring data from their players which allows them to keep up to date with customers whereas allowing room for creativity and segregated Promotions to keep players happy.
In closing, I would conclude with the following - "Casino Fortune is a Leader in the realm of Customer Service. They know how to treat a customer...they are considered family".
Casino Fortune's very foundation has been built upon their Customers' Mission Statement and this is "Putting the customer at the heart of business". This has enabled them to not only provide a satisfactory service to their players but it has also contributed towards their earned Loyalty.
In an industry centered on online gaming everyone is faced with the main issue that communications rely solely on email, telephone and chat mediums. Therefore extra effort is theoretical and applied to these forms of communications to enhance their capabilities to ensure their Online Casino essence remains of the highest standard.
For every new customer that registers with their Casino, they are immediately considered and treated as a VIP. All are assigned their own Personal Account Manager to ensure their accounting affairs are professionally and effectively dealt with. One on one communication via phone to check up on their players "also a key ingredient" to keeping the communication gap amongst each group open. This enables their customers to know what is taking place with their online casino, as in Upcoming Promotions, New Game Highlights or a simple "Hello" just to touch base. This is another form of "BUILDING CUSTOMER VALUE"
THE VOICE OF THE CUSTOMER
Nothing is more important than their customer's voice. Having a product is one thing, but having a product your customer may not desire is worthless all round. The service provider must always practice the technique of listening to the voices of their customers, their comments and suggestions etc. for not only are they speaking for themselves but from an overall view where healthy criticism must be taken into consideration. This allows them to create forms of entertainment based on feedback and gaming preferences from their customers.
FORMULA FOR SUCCESS
Building and Sustaining Brand Equity; i.e. "Upholding Online Casino integrity".....Providing Honesty and Fair online casino play.
Identifying key service attributes that truly matter to their customers. - Each casino customer need may vary. From game preference to time of play. Casino Fortune caters for their players. Each with their own individual need and wants, thus ensuring the service is always satisfactory and to players' preference.
Creating the Key Questions which will allow them to craft a "DATA MINING" format - Acquiring data from their players which allows them to keep up to date with customers whereas allowing room for creativity and segregated Promotions to keep players happy.
In closing, I would conclude with the following - "Casino Fortune is a Leader in the realm of Customer Service. They know how to treat a customer...they are considered family".
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