Communication

• Whatever reason you have for creating a website, publishing information on the Web is primarily a method of communication. Even if your website purpose does not regularly require contact with the people reading it, there may be many reasons people will choose to contact you, such as to let you know about technical problems on your site or to communicate with you about the site content. If you do not want people to contact you in intrusive ways, you can include an email address as a minimum measure.
  
  

Opportunities and Business

• If your website relates to a business, or to you as an individual, people may contact you regarding opportunities, both business and personal. For websites through which financial transactions are facilitated, it is essential to include contact details for customer service, in case people encounter problems either with transactions or products purchased. Networking opportunities are extensive on the Web, so by including contact details -- for example, links to your social networking profiles -- you are opening up your business and yourself to innumerable possibilities.
  
  

Credibility

• Whether your website is for business or informative purposes, the inclusion of contact details adds a level of credibility to its content. People seeing contact details readily included on a site, whether on a separate page or on every page, will be more inclined to consider the content of the site legitimate and trustworthy. Much of the Web is anonymously authored, often with obvious marketing aims, which has made many Web users skeptical about the reliability of Web material. One of the ways in which you can increase the level of trust in people browsing your site is by including contact information.
  
  

Personalization

• Having a concrete idea of the person or organization responsible for a website personalizes the experience of viewing it. There is so much information on the Web, much of it copied and duplicated multiple times, that the average website seems considerably detached from actual people. This inhibits the use of websites as communication methods, but by including contact details on your own site, you create a clear impression that communication is taking place between its creators and users, making people more likely to see using the site as a worthwhile activity.