Selling Your Ghost Writing Services
I know that a lot of ghost writers are just like me in that they're not comfortable selling themselves.
I'm a naturally humble and self-effacing person, so it's horribly unnatural for me to say to people, "I've got just the skills you need!" From what I read on forums, other ghost writers have a lot of trouble with this too.
The trouble is that you have to sell yourself in order to make a career out of ghost writing.
Otherwise you'll always be selling yourself short and not making what you're worth.
It's tough and it pushes you out of your comfort zone, but if I can do it anybody can.
Recognize Your Worth It all starts with understanding that your ghost writing services are worth what you're charging.
They may even be worth more.
This is a confidence issue.
We all pass through the phases of 1) being blown away that somebody will pay you to write, 2) becoming comfortable with talking about the money, and 3) boldly charging what you need to charge and not caring if the potential client says no.
The fact is that the content you write is worth a lot.
For one thing, that's why they're paying you; because you've got skills.
Your time alone is worth money.
They're also going to turn around and make money through the content you write, and it's going to be much more than what they're paying you.
If confidence is an issue, then work extra hard at first perfecting your writing skills.
When you feel like you're a darn good writer who produces quality content, it's much easier to say so to people.
Know The Market Take a look around and see what other ghost writers are charging.
Don't blindly base your pricing on theirs, but just see what quality content is going for.
This can give you a confidence boost and help you become more comfortable with what you're charging (notice I didn't say it will help you decide what to charge - decide that on your own!).
Set Out A Line And See If They Bite To run your ghost writing services successfully and profitably, you have to do a bit of marketing.
Marketing essentially means putting it out there and seeing if they buy or not.
Pricing your services works the same way.
Set your price and see if they buy.
Don't worry if they say no.
If you quote them a price and they want it for cheaper, lowering your price means that you have to do the job for less.
If instead you tell them, "I'm sorry, I can't do it for that price.
Good luck," then, you're free to look for clients who will pay that.
The first time I quoted a client at $50 per article, I had a choking feeling in my throat.
I can't believe I was so nervous, but I was just about shaking.
At that time, I didn't realize that the worst that could happen is that they would say no, and that would be the end of it.
Instead, they said yes!
I'm a naturally humble and self-effacing person, so it's horribly unnatural for me to say to people, "I've got just the skills you need!" From what I read on forums, other ghost writers have a lot of trouble with this too.
The trouble is that you have to sell yourself in order to make a career out of ghost writing.
Otherwise you'll always be selling yourself short and not making what you're worth.
It's tough and it pushes you out of your comfort zone, but if I can do it anybody can.
Recognize Your Worth It all starts with understanding that your ghost writing services are worth what you're charging.
They may even be worth more.
This is a confidence issue.
We all pass through the phases of 1) being blown away that somebody will pay you to write, 2) becoming comfortable with talking about the money, and 3) boldly charging what you need to charge and not caring if the potential client says no.
The fact is that the content you write is worth a lot.
For one thing, that's why they're paying you; because you've got skills.
Your time alone is worth money.
They're also going to turn around and make money through the content you write, and it's going to be much more than what they're paying you.
If confidence is an issue, then work extra hard at first perfecting your writing skills.
When you feel like you're a darn good writer who produces quality content, it's much easier to say so to people.
Know The Market Take a look around and see what other ghost writers are charging.
Don't blindly base your pricing on theirs, but just see what quality content is going for.
This can give you a confidence boost and help you become more comfortable with what you're charging (notice I didn't say it will help you decide what to charge - decide that on your own!).
Set Out A Line And See If They Bite To run your ghost writing services successfully and profitably, you have to do a bit of marketing.
Marketing essentially means putting it out there and seeing if they buy or not.
Pricing your services works the same way.
Set your price and see if they buy.
Don't worry if they say no.
If you quote them a price and they want it for cheaper, lowering your price means that you have to do the job for less.
If instead you tell them, "I'm sorry, I can't do it for that price.
Good luck," then, you're free to look for clients who will pay that.
The first time I quoted a client at $50 per article, I had a choking feeling in my throat.
I can't believe I was so nervous, but I was just about shaking.
At that time, I didn't realize that the worst that could happen is that they would say no, and that would be the end of it.
Instead, they said yes!
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