Social Media Strategy Using Preplanning
It is important to plan ahead for your social media or you will get burnt out.
As an example, I write articles once a month and then pre-plan when they will launch.
I then pre-tweet and have something set up to post my articles on my Facebook page and in my LinkedIn Blog section.
This doesn't mean that I don't then add pieces during the month or even that I don't follow the progress but what a relief to know that my social media is going on without me and I can then plan accordingly.
To that end, I am giving you some resources for setting up your social media strategy using pre-planning techniques.
Tweeting Ahead: I believe this is a fabulous idea, because it allows you to send content out into the twitter community about information you are providing on your blog today and in the future.
It guarantees that you have some interesting chatter no matter what you are doing that day.
There are so many options for you to set this up.
For the most control, I like Twaitter but you can also use something like Twitterfeed for a more automatic link to your blog.
Twitterfeed also works for pre-planning your Facebook business page postings.
My opinion is that Facebook is the most delicate of the social medias.
People do not want too much information from you on too consistent of a basis unless it is fun...
so be careful how often you add content.
For LinkedIn, I like to simply link my blogs to my professional page and that way a constant flow of current blog information is being fed into that section and people can choose to follow my blog if it seems interesting.
This is a very "opt in" personal way to handle LinkedIn.
Measuring Your Tweets: If you like to measure, there are so many tools online to measure your tweets and I really like these tools because they don't require you to create a login and password! You can measure responses with your tiny URL linkbacks.
This can be done through a service like bit.
ly (this one needs registration but then keeps track of current and past links).
You can also use online tools to track and analyze your twitter strength.
Here are three of my favorites: 1.
TweetBeep is a notification tool to let you know when your tweets are being mentioned.
2.
Twitter Analyzer, which allows you to see things like which links you provide are clicked on and the most popular tweets you have written.
3.
Tweet Effect will help you to see which of your tweets has been most responsive, which is great in analyzing a campaign.
I hope this helps you think about your social media strategy for pre-planning.
We offer some tools to help keep you focused, like our Consistency is Keyworksheet to plan out and keep track of your blog posts, helping you optimize them for the search engines and reminding you to bookmark them and more.
You can read more about the worksheet and our other services through the links below.
As an example, I write articles once a month and then pre-plan when they will launch.
I then pre-tweet and have something set up to post my articles on my Facebook page and in my LinkedIn Blog section.
This doesn't mean that I don't then add pieces during the month or even that I don't follow the progress but what a relief to know that my social media is going on without me and I can then plan accordingly.
To that end, I am giving you some resources for setting up your social media strategy using pre-planning techniques.
Tweeting Ahead: I believe this is a fabulous idea, because it allows you to send content out into the twitter community about information you are providing on your blog today and in the future.
It guarantees that you have some interesting chatter no matter what you are doing that day.
There are so many options for you to set this up.
For the most control, I like Twaitter but you can also use something like Twitterfeed for a more automatic link to your blog.
Twitterfeed also works for pre-planning your Facebook business page postings.
My opinion is that Facebook is the most delicate of the social medias.
People do not want too much information from you on too consistent of a basis unless it is fun...
so be careful how often you add content.
For LinkedIn, I like to simply link my blogs to my professional page and that way a constant flow of current blog information is being fed into that section and people can choose to follow my blog if it seems interesting.
This is a very "opt in" personal way to handle LinkedIn.
Measuring Your Tweets: If you like to measure, there are so many tools online to measure your tweets and I really like these tools because they don't require you to create a login and password! You can measure responses with your tiny URL linkbacks.
This can be done through a service like bit.
ly (this one needs registration but then keeps track of current and past links).
You can also use online tools to track and analyze your twitter strength.
Here are three of my favorites: 1.
TweetBeep is a notification tool to let you know when your tweets are being mentioned.
2.
Twitter Analyzer, which allows you to see things like which links you provide are clicked on and the most popular tweets you have written.
3.
Tweet Effect will help you to see which of your tweets has been most responsive, which is great in analyzing a campaign.
I hope this helps you think about your social media strategy for pre-planning.
We offer some tools to help keep you focused, like our Consistency is Keyworksheet to plan out and keep track of your blog posts, helping you optimize them for the search engines and reminding you to bookmark them and more.
You can read more about the worksheet and our other services through the links below.
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