Copywriting might seem like it is hard to understand or to correctly apply, but there are going to be times when you want to exceed expectations. Of course this is only possible if you are not making silly mistakes like the ones we will discuss in this article.

Every well-trained copywriter knows that good copy talks about benefits rather than features. Yes, mentioning the features is important, but at the same time you have to remember that your prospect is interested in the benefits more. The reason for this is people buy a product if they find something in it that could be of advantage to them in some way. Therefore, you can easily see the importance to have a thorough understanding of the product offer so the benefits can be clearly expressed. One way to approach this is to list the features, and then explain each feature in terms of a benefit; and then only use the benefits in your final copy. If you can get good at that, then your benefits will be clear and strong, and then your copy will be a bit better for it. Just keep in mind that people will only buy from you when you show them how your product will change their lives, no matter how small that might be. Don't make the mistake of revealing too much in your sales copy and at the same time try to give all the details that are required. This can be very tricky if you don't know how to properly balance your sales copy. You need to use the sales letter to both educate the customer and make him eager to purchase what you are selling. A good way to do this is to write about the many benefits of owning the product so that the potential buyer knows exactly how your product will better his life. Don't go too heavy on specific features or the other details won't really matter when it comes time for the customer to buy. You want to create the urge to buy from you in the customer but you do not want to rely on filler--details are good; fluff is bad. Many copywriters like the product so much that they forget their sales copy is not for them but for new customers. Focus on the potential customers you want to attract instead and then target your sales copy to them directly.

Copywriting is not like the writing you did in English class, anywhere in your life. When you write copy, it's most important to be very clearly understood, so make it simple and to the point. This is exactly why you shouldn't ignore the use of bullet points in your sales copy, where you can easily highlight the advantages of the product you're talking about. Your bullet points make your sales letter a lot more effective and make it easy for you to mention all the important points without actually confusing the prospect. Plus they make effective use of white space, they'll open up a lot of white space which is important. Just the way you wouldn't like reading a huge block of content, even your prospects are looking for benefits when going through your sales letter.

You can easily and quickly improve your copy by learning about the mistakes that are easy to avoid - and you'll get instant improvement.