Marketing is one common factor every business needs.
It doesn't matter how old the business is, it still needs to make sure that they are being exposed to potential customers, and being remembered by old customers.
Every business aimed at acquiring new customers and retaining existing ones.
Start-up business, however, requires special marketing strategies.
Many start-up business owners depend on marketing as the key for survival.
Once a business has established itself, the owner will find that they are getting orders from same customers and may not spend as much time on marketing.
But in the beginning, marketing plays an important role in making the business known to the buying market.
Of course, start-up business has a very limited budget to splurge in, which makes it harder to make a marketing splash.
There is a marketing tool that is a must for every start-up business that is both effective and budget-friendly.
It is the creation of your company's website.
A website is your primary storefront as it can welcome potential customers around the globe, twenty-four hours a day, seven days a week.
Every website should contain at least some basic information about the business, including an "about us" page and a "contact us" page.
Your website should feature the products that you are promoting, their description, as well as the benefits it can give for the customers.
It doesn't need to be elaborate.
A simple webpage with complete information and great graphics is more than enough to compel the audience to read through it and act.