Aside from building personal connection with your readers and feeding them with useful information, your ultimate goal in publishing your newsletters is to get these people to buy the products and services that you sell.
You can boost your click through and conversion rate through these foolproof ways: 1.
First thing to do is to make sure that your audience will pay attention to your newsletters.
Doing this is relatively easy; just choose topics that they find extremely interesting and use subject lines that will grab them by the throat.
Here's something worth noting; people will spend their precious time reading your newsletters if they're assured that they'll benefit from them.
2.
Second step is to earn the trust and confidence of your readers.
This can easily be done by showing off your expertise.
Find ways on how you can convince these people that you're the best in your chosen field.
Then, get them to like you by making them feel that you're willing to go that extra mile to help them out.
It will not also be a bad idea if you make that much needed emotional connection with your readers by simply empathizing with them when needed.
3.
Talk about your products and services.
The key here is to avoid sounding like you're doing hard selling.
You cannot afford to make your readers feel that they're obligated to buy -- that's just won't work.
What you can do is to create a need for your offerings or present them as the best remedies to the problems of your audience.