How to Show a Selection of Larger Eyeglass Frames
- 1). Place frames in every other slot on the display board to showcase the larger size and make the frames' features stand out.
- 2). Put larger frames in your window display. Use colorful backgrounds to highlight the large frames. Use a poster with a model wearing a large frame or pictures of larger frames to draw attention to the large frame concept.
- 3). Keep larger frames on a tabletop display. Put the display in a prominent place where your customers can notice the display or in a high-traffic location in your office.
- 4). Have employees wear larger frames. Customers notice what the opticians and other staff personnel wear in frames as a way to find a current trend or style.
- 5). Ask your frame sales representative if the company has any tools for showcasing larger frames. In addition to posters, some frame companies provide eye-catching displays or other marketing tools like key chains shaped like frames, water bottles with the frame company name and other items to promote current frame styles.
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