If you want to build a better boosters club, raise more money and have a more successful arts or athletics program at your high school, you must live before and beyond today.
What that means is that you need to stop living solely in the moment, nurturing just your present program participants and their parents, as most coaches, activity directors and boosters groups do.
You need to develop, rekindle and maintain relationships with two other critically important and potentially helpful groups: program alumni, which include their parents and prospective, future program-participants and their parents; and those that participate in your feeder programs through your local, community-run programs, elementary or middle schools.
Doing so can pay huge dividends for you in terms of increasing attendance at your program events or games.
Here are some ways that can and should include and nurture these two important groups...
Feeder Program Participants and Parents

• Build feeder program participants into your prospect/contact management data base.
  
• Invite feeder program participants to participate in "youth or skills clinics" run by your current program participants and staff.
  Make sure to get to know each kid personally.
  
• Feature youth program participants and their activities and accomplishments in your game or performance-day program, and an in-season newsletter should be mailed or emailed to all in your data base.
  
• Have your current program participants go out to your local elementary and middle schools regularly to perform, tutor or help out in various ways.
  
• Send birthday and congratulatory cards to feeder program participants.
  
• Host a youth day at the pre-game or final-dress rehearsal event where they and their parents would be invited to the event.
  The youth would warm-up with the group or team, watch the performance or the game and participate in an autograph and photo-taking session afterward with individual players or performers from the group of the team.
  
• Sponsor a youth day at the performance or game event, giving the youth free admission and introducing them at the beginning of the event or at an intermission.
  
• Ask for financial support from feeder program parents and give the feeder programs a good chunk of money back as supplemental support and /or to help them buy new uniforms and equipment.
  

Program Alumni and Alumni Parents

• Build program alumni and alumni parents into your prospect/contact management data base.
  
• Invite program alumni to help out with your planned "youth or skills clinics.
  "
• Feature program alumni and their activities and accomplishments in your game or performance-day programs and regular in-season newsletters that should be mailed or emailed to all in your data base.
  
• Send birthday and other congratulatory cards to program alumni and alumni parents.
  
• Host all-team or group reunions.
  
• Host alumni performances or games and an alumni day at the game event introducing them at the beginning of the event or at an intermission.
  
• Ask for financial support from alumni and alumni parents because they will give too.
  

Living before and beyond today is something few coaches, activity directors and boosters program do.
But doing so can pay huge dividends for you.