Email Marketing As a System
When you compare the number of click throughs in your emails with the number of emails you sent, you will find that they fall far below 50 %.
Usually around 15% to 20 %.
At least that is the usual number.
These people have voluntarily subscribed to your newsletters.
But why are they not clicking? Doesn't that just seem...
wrong? To determine the root cause of this situation there are three things you should know: • What series of events are responsible for this chain? • How can you figure out which link of the chain has gone awry? • What action will you make to counter this? There are five main parts in the chain: Delivery, acknowledgment, orientation, interest and communication.
Delivery is getting the email to your customer.
Acknowledgment is making sure that your client identifies with the email.
This is supposed to trigger past positive memories with your product.
This will ensure that your clients do not forget you.
Orientation.
This is about relaying enough information and data to trigger the recipient's interest.
This should make your receiver want to know more about your product.
You do not have to put everything in your newsletter.
Aside from delivering information, the point of email marketing is to spark your reader's interest.
Interest.
This is the content itself.
It must be interesting enough to hold your reader's attention.
It must be able to evoke emotions such as excitement and anticipation.
You should be able to spur your readers on to take action.
The key here is to use emotion.
People are naturally emotional.
It is just the way we are.
So use this fact to your advantage.
Communication.
This is the last step.
Your email must provide the right environment for further action.
You must make it easy for your potential customers to act.
A lot of companies take their clients through numerous steps before they can actually make a purchase.
But remember that people are impatient.
If you make it too hard or complicated for them, they will just give up.
So make it easy for them to communicate with you.
Email marketing really works.
Even if you only have a market of 15 to 20 %, imagine how many people you still can reach.
Hundreds of million of people are now using the internet.
Most people can't even get through a day without it.
It has become a part of their lives already.
So do not delay.
Understand the chain and make it work for you today.
Usually around 15% to 20 %.
At least that is the usual number.
These people have voluntarily subscribed to your newsletters.
But why are they not clicking? Doesn't that just seem...
wrong? To determine the root cause of this situation there are three things you should know: • What series of events are responsible for this chain? • How can you figure out which link of the chain has gone awry? • What action will you make to counter this? There are five main parts in the chain: Delivery, acknowledgment, orientation, interest and communication.
Delivery is getting the email to your customer.
Acknowledgment is making sure that your client identifies with the email.
This is supposed to trigger past positive memories with your product.
This will ensure that your clients do not forget you.
Orientation.
This is about relaying enough information and data to trigger the recipient's interest.
This should make your receiver want to know more about your product.
You do not have to put everything in your newsletter.
Aside from delivering information, the point of email marketing is to spark your reader's interest.
Interest.
This is the content itself.
It must be interesting enough to hold your reader's attention.
It must be able to evoke emotions such as excitement and anticipation.
You should be able to spur your readers on to take action.
The key here is to use emotion.
People are naturally emotional.
It is just the way we are.
So use this fact to your advantage.
Communication.
This is the last step.
Your email must provide the right environment for further action.
You must make it easy for your potential customers to act.
A lot of companies take their clients through numerous steps before they can actually make a purchase.
But remember that people are impatient.
If you make it too hard or complicated for them, they will just give up.
So make it easy for them to communicate with you.
Email marketing really works.
Even if you only have a market of 15 to 20 %, imagine how many people you still can reach.
Hundreds of million of people are now using the internet.
Most people can't even get through a day without it.
It has become a part of their lives already.
So do not delay.
Understand the chain and make it work for you today.
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