How To “Sniff-Out†the Best Marketing Strategies for Your Auto Repair Shop
As a shop owner you are probably excited about automobiles, car parts and how to repair and maintain autos. Chances are you can repair cars better than anyone; it's in your blood, it's your passion and it is likely something you have done for a number of years, if not your entire life. On the other hand, marketing is probably not exciting to you. It may seem complicated, laborious and overwhelming €" possibly even a necessary evil of running an auto repair business.
If this sounds familiar then you have probably never been taught a common sense approach to marketing your auto repair business. When done correctly, marketing makes sense and you see results for your effort €" repeat customers and plenty of auto's in your shop that are in need of repair and maintenance.
Marketing is actually easier to learn than many people think. And the more educated you are, the less you will squander your time and money on wasted methods, such as the fast talking salesman who comes into your auto repair shop and starts spewing off a bunch of facts, figures and information on the latest and greatest advertising deal. You know the type; he promises you that if you take advantage of his offer, your auto repair shop will be packed with customers. And though a little voice inside your head is saying don't do it, you want those customers and their cars so you go ahead with it. And then after all that, you see virtually no or very little results.
The owner of CinRon Marketing Group, Ron Ipach, recommends employing the Sniff Test to avoid ever finding yourself in that situation again. Ipach has worked with over 5000 auto repair shops in the past 14 years and his method has never failed. He explains, €when the salesman is talking to you, does it smell right? If not, chances are it's bad. If that little voice inside your head is saying €walk away', then you should run in the other direction. However, if the offer does pass the Sniff Test then chances are it is worth pursuing.€
There are good marketing and advertising strategies out there; the point is to be able to differentiate between the tactics that will bring cars into your auto repair shop and keep your mechanics busy repairing cars, and those that are a waste of your time and money.
If this sounds familiar then you have probably never been taught a common sense approach to marketing your auto repair business. When done correctly, marketing makes sense and you see results for your effort €" repeat customers and plenty of auto's in your shop that are in need of repair and maintenance.
Marketing is actually easier to learn than many people think. And the more educated you are, the less you will squander your time and money on wasted methods, such as the fast talking salesman who comes into your auto repair shop and starts spewing off a bunch of facts, figures and information on the latest and greatest advertising deal. You know the type; he promises you that if you take advantage of his offer, your auto repair shop will be packed with customers. And though a little voice inside your head is saying don't do it, you want those customers and their cars so you go ahead with it. And then after all that, you see virtually no or very little results.
The owner of CinRon Marketing Group, Ron Ipach, recommends employing the Sniff Test to avoid ever finding yourself in that situation again. Ipach has worked with over 5000 auto repair shops in the past 14 years and his method has never failed. He explains, €when the salesman is talking to you, does it smell right? If not, chances are it's bad. If that little voice inside your head is saying €walk away', then you should run in the other direction. However, if the offer does pass the Sniff Test then chances are it is worth pursuing.€
There are good marketing and advertising strategies out there; the point is to be able to differentiate between the tactics that will bring cars into your auto repair shop and keep your mechanics busy repairing cars, and those that are a waste of your time and money.
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