Busting the Social Media Marketing Myths
There are still many articles online questioning the usefulness of social media marketing.
And while the majority of online businesses would acknowledge the power of this strong platforms, there are still many misconceptions about this form of online communication.
Here, we bust the leading social media marketing myths.
They'll give you the edge when using platforms like Twitter, Facebook, Instagram and the rest.
Managing your social media is not a part time job - it is all about people, and its busiest times tend to be when people are not at work.
Posting regularly and at the right time is extremely important.
Posting content on Facebook at 7pm rather than 9am could result in better viewing figures, comments and shares.
Whenever you post and share, you will need to do it regularly, every day.
This will keep the levels of interest up on your page and ensure you continue to attract new followers.
Weekends hours, like Saturday and Sunday mornings can be especially useful to businesses on platforms like Facebook, Twitter, Pinterest etc.
Think about your customers, who are they, and when are they most likely to be logged on? Too Much Content is Required - The need for high quality content has created a perception that online businesses should be spending every waking moment creating brand new content.
This is not true.
Firstly, content comes in many forms and from many places.
You don't need to write a specialist article every day! Sharing images, breaking news from the internet, asking questions and sharing pages on your website are all ways to increase the amount you are posting without having to create new material each time.
And don't forget, within reason, it is perfectly acceptable to repost previous content if it is still relevant and of interest to your followers.
For example, blog articles, news, or competitions can all be posted more than once.
Who Wants to Know About My Business? Your customers and new customers do! Too many online businesses are afraid to give their social media pages a personality.
It's OK to be friendly, approachable, entertaining, amusing,and informative.
All these traits will help you to make content that has true personality.
And as mentioned earlier, don't forget that social media is about people, so your posts must be designed to speak to them directly.
Posts that are too formal or highly technical in their detail can be off-putting.
For ideas on creating a strong personality, have a look at the posts for some popular pages you follow.
It's a great way to pick up tips.
Try looking at the content shared by Upworthy, Huffington Post, and Mashable to see true personality jump of the screen from each and every article.
My Customers are Not into Social Media Are you sure? Even businesses with an older demographic of the 50+ age range have found success from social media.
Do not underestimate the broad spectrum of people who use social accounts on a daily basis.
Its changed days and a huge percentage of elderly or retired people are extremely tech savvy now.
And of course, in many cases, it is the 50 and 60 age group that tend to have a higher disposable income.
Don't discount the wide variety of people you can access with social media, whatever your demographic is.
Social Media is a Lot of Work For No Return - This is just not true.
Firstly, any activity online whether on your web site or social media, will create natural traffic, link sharing and authorship - all of which will contribute to your rankings going up on the searching engines.
Secondly, social media offers excellent metrics and insights into who is interacting with your page and seeing your posts.
As you build up your levels of activity, you will see a correlation between activities and sales revenue or lead generation.
The'no return' myth, sadly, has gained credence because it has been shared by people who feel they have had this experience.
The point is, if social media does not help boost your following, sales, and SEO, don't blame it, instead look at your own activities and figure out how you can improve them.
Companies with Facebook and Twitter accounts that have a healthy following can see up to six times more responses, leads, and sales.
And it is one of the cheapest ways to advertise online.
Social media will reap rewards for you, there is no doubt.
The more effort you put in, the more you will get out of it.
And while the majority of online businesses would acknowledge the power of this strong platforms, there are still many misconceptions about this form of online communication.
Here, we bust the leading social media marketing myths.
They'll give you the edge when using platforms like Twitter, Facebook, Instagram and the rest.
Managing your social media is not a part time job - it is all about people, and its busiest times tend to be when people are not at work.
Posting regularly and at the right time is extremely important.
Posting content on Facebook at 7pm rather than 9am could result in better viewing figures, comments and shares.
Whenever you post and share, you will need to do it regularly, every day.
This will keep the levels of interest up on your page and ensure you continue to attract new followers.
Weekends hours, like Saturday and Sunday mornings can be especially useful to businesses on platforms like Facebook, Twitter, Pinterest etc.
Think about your customers, who are they, and when are they most likely to be logged on? Too Much Content is Required - The need for high quality content has created a perception that online businesses should be spending every waking moment creating brand new content.
This is not true.
Firstly, content comes in many forms and from many places.
You don't need to write a specialist article every day! Sharing images, breaking news from the internet, asking questions and sharing pages on your website are all ways to increase the amount you are posting without having to create new material each time.
And don't forget, within reason, it is perfectly acceptable to repost previous content if it is still relevant and of interest to your followers.
For example, blog articles, news, or competitions can all be posted more than once.
Who Wants to Know About My Business? Your customers and new customers do! Too many online businesses are afraid to give their social media pages a personality.
It's OK to be friendly, approachable, entertaining, amusing,and informative.
All these traits will help you to make content that has true personality.
And as mentioned earlier, don't forget that social media is about people, so your posts must be designed to speak to them directly.
Posts that are too formal or highly technical in their detail can be off-putting.
For ideas on creating a strong personality, have a look at the posts for some popular pages you follow.
It's a great way to pick up tips.
Try looking at the content shared by Upworthy, Huffington Post, and Mashable to see true personality jump of the screen from each and every article.
My Customers are Not into Social Media Are you sure? Even businesses with an older demographic of the 50+ age range have found success from social media.
Do not underestimate the broad spectrum of people who use social accounts on a daily basis.
Its changed days and a huge percentage of elderly or retired people are extremely tech savvy now.
And of course, in many cases, it is the 50 and 60 age group that tend to have a higher disposable income.
Don't discount the wide variety of people you can access with social media, whatever your demographic is.
Social Media is a Lot of Work For No Return - This is just not true.
Firstly, any activity online whether on your web site or social media, will create natural traffic, link sharing and authorship - all of which will contribute to your rankings going up on the searching engines.
Secondly, social media offers excellent metrics and insights into who is interacting with your page and seeing your posts.
As you build up your levels of activity, you will see a correlation between activities and sales revenue or lead generation.
The'no return' myth, sadly, has gained credence because it has been shared by people who feel they have had this experience.
The point is, if social media does not help boost your following, sales, and SEO, don't blame it, instead look at your own activities and figure out how you can improve them.
Companies with Facebook and Twitter accounts that have a healthy following can see up to six times more responses, leads, and sales.
And it is one of the cheapest ways to advertise online.
Social media will reap rewards for you, there is no doubt.
The more effort you put in, the more you will get out of it.
Source...