The 3 Biggest Organic Search Mistakes To Never Make
As soon as we move into the modern day, having an online existence is becoming more and more important. Why? Because increasing numbers of people are not only researching the products and services they want on the internet, however they are expecting to purchase these products and services online too.
Consider Wal-Mart as an example. They are no longer an offline ONLY company. They are now one of the biggest online retail businesses, as well. You can visit Walmart.com and purchase products to be delivered straight to your house, or have it shipped for free to a close by Wal-Mart store.
So, it goes without saying that no matter how good your website might be, without having a right method and reliable plan for getting some targeted traffic to your website… You are just not going to get a good return on investment.
But this is obvious, isn't it? Sure it is, or you would not be studying how to improve your website's search engine ranking. Well, even if you are aware that you need SEO services, you may not be aware of some of the typical pit falls that plague your optimization efforts for organic search.
The 3 major organic search mistakes:
1. Not having good enough quality content
Too many websites and weblogs don't have enough quality content on their webpages. They are generally utilizing lots of keywords and writing for automatic spiders, or they are writing just a couple hundred words per article.
Rather than writing for search engine "spiders" you should write for people. When you write for search engine programs, your content speech becomes broken and difficult to understand for your readers. In the old times, this was the norm, and it was one way to defeat the "system" and receive a higher search engine ranking. But Google is becoming smart to this tactic, and they have developed newer, smarter ranking algorithms. Now, to get into the top 10 ranking… You have to write wiser. You must create articles that is both people friendly and robot friendly.
2. Not applying anchor text correctly
If you link to another part of your website, or to another website all together… How do you do it? If you are like 90% of site owners that have no idea about precisely how organic search works, then, you might just use "read more" or "click here" as your link text.
As an example, let's say you wish to share a website article with your readers. You might say, "To find out more about how to teach your dog to take a seat, click here." (The underline words are the links.)
Particular, it makes perfect sense to your visitors, but just like I said in the last mistake… You must write content for both readers AND the search bots.
Now how about this rather, "To find out about the best way to teach your dog to stay, click here." Now you have the keywords linked to the website you are transmitting your readers to. And search spiders LOVE this!
Why?
Well, it can help them to understand what the page you are linking to is about, and therefore, they can rank your website's relevancy better… Therefore obtaining you a higher search engine results position.
3. Excessive use of unfriendly crawler components
Several company owners compromise their organic search for other non-useful elements… Whether they understand it or not. Here is a great example: Let's say you hired a web developer to give your company's web site a facelift. Well, they did an incredible job creating a "flashy" website design and capturing your brand's image. But they killed your organic search efforts and your search engine ranking… The reason why? Simply because they created the entire website using Adobe Flash.
The truth is, when you utilize too web designs like Adobe Flash or so many graphics and so on, you eliminate your organic search effectiveness and could set you back a top 10 ranking.
The answer? Incorporating the proper text elements to combat the negative website elements. That, or just eliminate the bad elements altogether.
But exactly how do you know which elements to change or eliminate? How can you enhance your search engine ranking using organic search strategies? Well, you can do it yourself and spend hours upon hours upon hours of research finding how… Or you can get expert internet marketing companies which offer website SEO services.
Consider Wal-Mart as an example. They are no longer an offline ONLY company. They are now one of the biggest online retail businesses, as well. You can visit Walmart.com and purchase products to be delivered straight to your house, or have it shipped for free to a close by Wal-Mart store.
So, it goes without saying that no matter how good your website might be, without having a right method and reliable plan for getting some targeted traffic to your website… You are just not going to get a good return on investment.
But this is obvious, isn't it? Sure it is, or you would not be studying how to improve your website's search engine ranking. Well, even if you are aware that you need SEO services, you may not be aware of some of the typical pit falls that plague your optimization efforts for organic search.
The 3 major organic search mistakes:
1. Not having good enough quality content
Too many websites and weblogs don't have enough quality content on their webpages. They are generally utilizing lots of keywords and writing for automatic spiders, or they are writing just a couple hundred words per article.
Rather than writing for search engine "spiders" you should write for people. When you write for search engine programs, your content speech becomes broken and difficult to understand for your readers. In the old times, this was the norm, and it was one way to defeat the "system" and receive a higher search engine ranking. But Google is becoming smart to this tactic, and they have developed newer, smarter ranking algorithms. Now, to get into the top 10 ranking… You have to write wiser. You must create articles that is both people friendly and robot friendly.
2. Not applying anchor text correctly
If you link to another part of your website, or to another website all together… How do you do it? If you are like 90% of site owners that have no idea about precisely how organic search works, then, you might just use "read more" or "click here" as your link text.
As an example, let's say you wish to share a website article with your readers. You might say, "To find out more about how to teach your dog to take a seat, click here." (The underline words are the links.)
Particular, it makes perfect sense to your visitors, but just like I said in the last mistake… You must write content for both readers AND the search bots.
Now how about this rather, "To find out about the best way to teach your dog to stay, click here." Now you have the keywords linked to the website you are transmitting your readers to. And search spiders LOVE this!
Why?
Well, it can help them to understand what the page you are linking to is about, and therefore, they can rank your website's relevancy better… Therefore obtaining you a higher search engine results position.
3. Excessive use of unfriendly crawler components
Several company owners compromise their organic search for other non-useful elements… Whether they understand it or not. Here is a great example: Let's say you hired a web developer to give your company's web site a facelift. Well, they did an incredible job creating a "flashy" website design and capturing your brand's image. But they killed your organic search efforts and your search engine ranking… The reason why? Simply because they created the entire website using Adobe Flash.
The truth is, when you utilize too web designs like Adobe Flash or so many graphics and so on, you eliminate your organic search effectiveness and could set you back a top 10 ranking.
The answer? Incorporating the proper text elements to combat the negative website elements. That, or just eliminate the bad elements altogether.
But exactly how do you know which elements to change or eliminate? How can you enhance your search engine ranking using organic search strategies? Well, you can do it yourself and spend hours upon hours upon hours of research finding how… Or you can get expert internet marketing companies which offer website SEO services.
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