The definition of a best affiliate site changes from one merchant to another and from one product to another.
A web site related to automobile industry can be best for that merchant, who wants to sell engine oil for cars and trucks through online marketing.
The visitors of automobile sites may be interested to buy the engine oil or they would like to know about what is new in that engine oil.
Similarly selling school dresses and books is easier by displaying advertisements on education related web sites.
What to look in best affiliate sites? Merchants find it very disturbing to find out best affiliates for advertising their products.
They have to look after various factors before deciding whether a web site is worthy for them.
We can discuss the factors separately.
Traffic: Merchants have to cross-check the traffic claims made by the publishers.
They make high claims of traffic before entering into an agreement with the merchants.
There is no trustworthy method to count the number of persons visiting a web site regularly and merchants have to use their own conscience in this matter.
Relevancy: Every web site is full with contents.
The merchants have to go through the contents to check the relevancy of content with their product.
For example content on telecommunication is best suited to sell latest mobile phone handsets.
If the content is not relevant to the product then there is no chance to make a sale.
Moreover, the content should be keyword rich and it should be updated regularly.
Design: The design of a web site is very important.
It helps in increasing number of visitors.
Only well designed web pages are capable of inspiring visitors to visit again and again.
Merchants have to be careful while looking at the design.
Merchants can easily select publishers for advertising their products by judging their traffic, relevancy of content and design.
How to search for best affiliate sites? Scanning various web pages on internet is the best method to search for a best affiliate site.
Merchants can contact publishers through email or phone call to know more about their online marketing plans.
You can post advertisement for best affiliate sites on forums.
Explaining your affiliate marketing plans through press releases can also help you in searching for publishers.
The trustworthy method to search for affiliates is joining a marketing network.
A network can help merchants in many ways.
It judges the traffic, content and design before recommending a web site for advertisement.
Merchants can join a marketing network free of cost.
You can search for such networks on internet.
Advertising on best affiliate sites Merchants pay commissions to publishers according to marketing programs.
If you are with a network, then it is the duty of a network to maintain cordial relations between merchants and the publishers.
It also cross-checks the claims made by publishers for commission.
Super affiliate hand book for new publishers and merchants is the title of my next article.