Successful multi-level marketing relies on forging new relationships and creating new contacts.
But, building that web of connections can prove to be rather difficult.
As a marketer reaching out to prospects, one of the main obstacles you will face is rejection.
People are skeptical of the rise of multi-level marketing projects, and their fear will lead them to say no.
But a smart network marketer shouldn't be defeated by a negative result.
Rather, he or she should focus on the objections that lead to the rejection.
People can always come up with excuses to justify their refusal.
The key to great online marketing is to render those excuses invalid.
You will often hear: - I'm not sure if I trust this.
I've heard of pyramid schemes - I don't have enough time - I don't know enough about online marketing - I'm not sure I can sell the products - My family obligations prevent me from investing time - I don't have enough money The list could continue endlessly...
As network marketers, we have all heard these objections.
It is as if they play on a constant loop.
And frankly, they continue to be recycled on the Internet because of misconceptions about multi-level marketing.
I heard the same rejections when I entered the online marketing world as a rookie network marketer.
I didn't understand how people could pass up such great business opportunities until I met a certain leader in the marketing world.
When I met this person, I had heard my fair share of objections and couldn't help but feel defeated.
But after meeting him, I changed my mindset.
He told me that network marketers face rejection because they encourage it.
You might have to take a step back to truly understand that statement.
It doesn't seem profound and it seems like it puts all the blame on the marketer.
Now, before you decide to stop reading, let me explain.
Multi-level marketing relies on creating relationships.
As humans, we respond to perceived emotions or situations.
So, according to this man, the network marketer's fear and lack of confidence is subconsciously perceived by the prospect.
The prospect doesn't feel inspired and presents every objection as possible.
You may be asking yourself: "how do I stop myself from portraying fear when I wasn't aware that I was doing it?" Before you focus on that issue, you need to make a list of the qualities suitable for a good multi-level marketing prospect.
Who would you like to be an integral member of your business? Your list may include qualities such as: - Independent - Optimistic - Hard worker - Charismatic - Passionate Making that list helps you draw a prototype of the ideal prospect.
I would strongly advise you to make that list before reaching out to potential prospects.
Some network marketers believe that it is unnecessary and that they will be able to spontaneously determine if someone is a good fit.
But that list doesn't just narrow down the candidates.
It also helps you portray confidence.
When you know what you want, you will not settle for less.
You will be able to say: "I run this business.
I am offering you an opportunity to join the online marketing world.
" When you approach a prospect, and make them believe that they will be the ones who suffer if they pass up this multi-level networking opportunity, you are less likely to hear objections.
On the contrary, the prospect will see you as a steadfast leader who can yield good results.
People are more likely to trust someone who plays hardball and will ask for greatness.
Once you have painted yourself as business savvy and as a leader in online marketing, prospects will be more likely to listen to your ideas.
Those prospects will talk about your business and you will continue to build relationships.
Multi-level marketing prospecting can be difficult.
You face the challenges of being rejected constantly.
But, do not let that defeat you.
Once you realize that people react to what they perceive from you, you will be able to deal with people's objections.
Believe that your prospects need you rather than the other way around.
They will respond to your confidence.
If you adopt this mindset, you will receive fewer objections.
Prospecting is an important aspect of online marketing and if you follow my advice, it can be significantly be less frustrating.
However, in short, once you become a better and more imposing leader, people will start responding positively to you.
As I always say, offer value and solutions to others and you will become great at prospecting.