The definition you have heard so far about podcasting may revolve around the idea of iPod and/or broadcasting.
The thing is podcasting is more than just a portable media player and broadcasting.
Doesn't that sound that a portable radio? First of all, we will get the idea about iPod straight.
To listen to a podcast you don't need an iPod or even a portable media player of any kind.
A podcast file is just another media file that you can play on your computer or even on most cellphones nowadays.
From marketer's or content publisher's perspective, podcasting possesses three compelling benefits: 1.
Automation.
Listeners or viewers can subscribe to the podcast show, and later being notified about the new content, download the content, schedule the download if necessary, and sync the files to their portable media player or generate playlist on their desktop media player automatically.
2.
Portable.
Although listeners or viewers don't need a portable media player to consume podcasts, the fact that they are able to bring content with them wherever they go is a real benefit that encourages consumption.
3.
Time-shifting.
Another great ideas about podcasting is that listeners or viewers can choose not to tune in at a specified day or time to get their content.
Podcast content is available whenever they want to download and consume.
If you audiences consist of people who are highly mobile, busy and appreciate relatively new technology, then you can start tapping into this new marketing channel to grab their attention.
For less tech-savvy market, you can accelerate adoption process by teaching them how to do it through step-by-step tutorials or screencasts.
After all, every listener that ends up listen to your podcast may be the one who doesn't have time to visit your blog recently.
She may prefer listening to reading.
Or she may not have known you if you don't publish a podcast.
So, podcasting is a great tool to add to your marketing mix because it could give benefits no other media channels can provide.