Why You Should Link Between Your Online Profiles
The word "cloud computing" gets thrown around quite often these days, but in the case of establishing an online presence a cloud of relevant and precise information about our brand is exactly what we are trying to achieve.
Let's have a look at two online services in which you can create online profiles, and how linking the two profiles can improve search engine results.
By linking a profile of a business or a professional with a LinkedIn profile, a user is not only making life easier for customers and establishing credibility amongst them, but a correlation is created between the two pages in the eyes of search engines as well.
Linking the profiles together increases the probability that the search engine robot will bundle the two profiles for future searches.
Creating a cloud that binds together different online profiles of a professional, a business, or a brand could dramatically improve the Google CV of that entity.
When creating links between profiles what should you be paying attention to? 1.
Not all online profile tools are created equal; some online profile tools limit the amount of effective links each profile can create making the additional links nofollow links.
For example, a profile created on LinkedIn can have up to 3 links that the search engine robot will take into consideration others do not limit the amount of follow links each profile is allowed to have.
The practice of not allowing follow links is common; Wikipedia does not allow follow links as it is a user generated content website.
Allowing follow links would jam up Wikipedia with a significant amount of spam.
2.
Because links are often limited, it is imperative to get the most out of every link you create.
Using anchor text [the visible clickable text in a hyperlink] as opposed to just adding the URL of a profile is crucial.
Creating anchor text is a way of telling the search engine robot to associate the text [whether it's a name of a brand or a characteristic you wish to promote] with the URL of the profile that is being submitted.
Let's have a look at two online services in which you can create online profiles, and how linking the two profiles can improve search engine results.
By linking a profile of a business or a professional with a LinkedIn profile, a user is not only making life easier for customers and establishing credibility amongst them, but a correlation is created between the two pages in the eyes of search engines as well.
Linking the profiles together increases the probability that the search engine robot will bundle the two profiles for future searches.
Creating a cloud that binds together different online profiles of a professional, a business, or a brand could dramatically improve the Google CV of that entity.
When creating links between profiles what should you be paying attention to? 1.
Not all online profile tools are created equal; some online profile tools limit the amount of effective links each profile can create making the additional links nofollow links.
For example, a profile created on LinkedIn can have up to 3 links that the search engine robot will take into consideration others do not limit the amount of follow links each profile is allowed to have.
The practice of not allowing follow links is common; Wikipedia does not allow follow links as it is a user generated content website.
Allowing follow links would jam up Wikipedia with a significant amount of spam.
2.
Because links are often limited, it is imperative to get the most out of every link you create.
Using anchor text [the visible clickable text in a hyperlink] as opposed to just adding the URL of a profile is crucial.
Creating anchor text is a way of telling the search engine robot to associate the text [whether it's a name of a brand or a characteristic you wish to promote] with the URL of the profile that is being submitted.
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