Article Marketing in Your Marketing Plan Outline
A marketing plan outlining the key steps that will be needed to drive traffic to your website is very important to publicize and efficiently run your site. Having a marketing plan will also help you establish your budget for advertising your website, which determines the methods and tools that you can use in generating traffic to your website. Your marketing plan is dictated by the nature of your product, and also your marketing strategy.
But there is one thing you can't go wrong with given it's cost and efficiency in boosting your overall marketing plan - Article Marketing.
Article Marketing is very crucial in overall marketing. There are various issues you need to consider- How to write an attractive article that gets more hits? What kind of article marketing plan is necessary for the development of your company?
Let's have a look how article marketing can be effectively done -
Giving tips
Net users are very fond of receiving tips. These are small chunks of information you can give your viewers as they are quick to read and comparatively easy to act upon than long detailed instructions.
Use of Informal tone
Write in an informal style like you are talking to your consumers like one of their friends. There is no need to have a business like and formal language. Use "I" or "you" instead of "we" or "our".
Preciseness of your articles
In any case, do not extend your article to more than 600 words. Most of the readers don't have the time and patience to read long articles giving every detail. If you want to give more information, instead write it by writing many short articles on a basic theme or topic.
Construction of the articles
A. In the first paragraph, you should start by pointing out specific problem
B. Provide a viable solution yo the problem in the following paragraphs.
C. The last paragraph should summarize the whole above article. It should leave an impression on the reader.
D. Give a call to action in the resource box at the end of your article. In this box, you invite the visitor to take action by visiting your web site.
Sources of information for article-
You should search information from various websites of information like Wikipedia, ezinearticles.com etc. When you read several articles, you will get your own ideas. You don't need to copy any article but you can take relevant points from all of them.
Blogs and Forums
Enter "blogs + keyword" or "forums + keyword" in the Google search box to find blogs and forums related to your field of interest.
Google Alerts
Google Alerts sends regular email updates of the latest Google results related to your subject. Some powerful research at your hands.
When you research your articles in an organised way, it is bound to raise your knowledge and keep you updated with current trends and it will show in your articles and eventually reflect positively on your marketing plan.
But there is one thing you can't go wrong with given it's cost and efficiency in boosting your overall marketing plan - Article Marketing.
Article Marketing is very crucial in overall marketing. There are various issues you need to consider- How to write an attractive article that gets more hits? What kind of article marketing plan is necessary for the development of your company?
Let's have a look how article marketing can be effectively done -
Giving tips
Net users are very fond of receiving tips. These are small chunks of information you can give your viewers as they are quick to read and comparatively easy to act upon than long detailed instructions.
Use of Informal tone
Write in an informal style like you are talking to your consumers like one of their friends. There is no need to have a business like and formal language. Use "I" or "you" instead of "we" or "our".
Preciseness of your articles
In any case, do not extend your article to more than 600 words. Most of the readers don't have the time and patience to read long articles giving every detail. If you want to give more information, instead write it by writing many short articles on a basic theme or topic.
Construction of the articles
A. In the first paragraph, you should start by pointing out specific problem
B. Provide a viable solution yo the problem in the following paragraphs.
C. The last paragraph should summarize the whole above article. It should leave an impression on the reader.
D. Give a call to action in the resource box at the end of your article. In this box, you invite the visitor to take action by visiting your web site.
Sources of information for article-
You should search information from various websites of information like Wikipedia, ezinearticles.com etc. When you read several articles, you will get your own ideas. You don't need to copy any article but you can take relevant points from all of them.
Blogs and Forums
Enter "blogs + keyword" or "forums + keyword" in the Google search box to find blogs and forums related to your field of interest.
Google Alerts
Google Alerts sends regular email updates of the latest Google results related to your subject. Some powerful research at your hands.
When you research your articles in an organised way, it is bound to raise your knowledge and keep you updated with current trends and it will show in your articles and eventually reflect positively on your marketing plan.
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