Using article marketing as a part of your internet marketing strategy is one of the best methods for building your business online.
Like many marketing strategies, it is fairly simple once you've gotten your feet wet.
However, in the beginning it can seem to be a bit of a challenge, especially if you have not yet discovered exactly what you have to do to make it effective! And it's not that there's some elaborate formula, or a complicated series of steps to take.
However, it would help to understand why you should do it, how it works, and what you need to do for it to be effective.
So, let's get to it! So, why use article marketing? First, it is a great way to promote YOU.
When people find the relevant, quality content that you've written that provides answers to questions and solutions to problems, you risk the chance of becoming recognized as an authority.
You may even become branded as an expert.
Secondly, it is a great way to promote your business.
You simply take advantage of the resource box found at the end of your article, and tell your reader where you want them to go next.
So how does it work? You write articles that grab the attention of your reader and encourages them to want to know more about you and what you have to say.
Then you submit your articles to article directories which makes them available for viewing online.
Then take advantage of the resource box, found at the end of your article, by simply placing a link inside.
This link will serve two purposes.
First, it's used to send your reader to wherever you want them to go.
This is how you generate free traffic to any product or service that you are promoting.
Secondly, your link will provide a back-link to your site, assuming you have one.
Back-links help to increase your website's search engine rankings.
The more back-links you have pointing to your site, the better.
For some internet marketers, this is the only reason for doing article marketing.
Now, if you're not used to writing this might seem like a challenge.
The amazing thing is, is that it's really not that hard.
You don't have to be a great writer.
You just need to be able to put your thoughts down on paper.
And if you can at least read and write on a 7th grade level, you're qualified.
What does it take to be effective? There are thousands of article directories.
Some marketers suggest that you submit your articles to all of them.
This is to maximize your exposure and your number of back-links Doing this manually can be very time consuming.
However, there are resources available that can make this task simple.
I like simple.
In addition to submitting your articles to multiple article directories, it is suggested that you submit variations of your articles to avoid having duplicate content.
There are also resources available to make this task easier, too.
Article marketing is a big picture, long term strategy that anyone can do.
In the beginning, you may not see results right away.
But once the traffic starts, it will last a long time! Your plan should be to write and submit as many articles as you can, as fast as you can.
You should set a goal to submit one everyday! You will be amazed at the benefits of your efforts accumulated over time!