How to Create A Promotional Toolkit for Artists!
Your image as an artist is only as good as the general public perceives you.
For this you need tools to make your image shine.
But first I must ask a simple question.
Do you have a business card on you? I'm always amazed how many artists don't have one.
There's a good reason I ask this question and you'll begin to understand why, shortly.
By the way, a business card is a tool.
Your first interaction with a potential customer is often with a business card.
A business card is a communication tool.
But, a business card may also travel with a letter or brochure to introduce you to someone a distance away such as an art rep or business contact.
A brochure (another tool), may or may not be handed out directly and more often than not is used as a "traveling salesman" to introduce your work.
Through the use of your tools and associated promotional efforts, all roads should lead potential customers back to you.
If you have a web gallery, this is where you have the opportunity to dazzle your audience and offer up the means to begin a dialogue which can lead to sales of your artwork.
You need to build a toolkit of items to get your name out into the "pond.
" Specifically, some of these tools are: Business cards Brochures Postcards Email Press Releases Blogs Friends Web site Flyers The tools in this case are promotional in nature, but will keep your name in front of those who may eventually buy your artwork.
Even the best web site art gallery you build will not sell itself.
You must literally create the tools I suggest, start using them in earnest and you'll call attention to yourself and your art and only then will you be able to direct their attention to your art which they may see on your web site.
Every time you interact with people, either personally or at a distance, you have an opportunity to mention your web site art gallery for instance and provide a promotional tool to jog people's memory about you.
Your web site name (another tool), also referred to as your URL, should be part of every form of communication you use.
Your promotional "tools" go right on working spreading the word of your presence.
They're designed to get people talking.
This is called "viral" marketing and is the cheapest and most effective form of advertising for your product or service.
Your best efforts to promote yourself will be through the time spent and tools used to cast into the public "pond" to create the ripple effect of awareness by others.
Gregory Peters
For this you need tools to make your image shine.
But first I must ask a simple question.
Do you have a business card on you? I'm always amazed how many artists don't have one.
There's a good reason I ask this question and you'll begin to understand why, shortly.
By the way, a business card is a tool.
Your first interaction with a potential customer is often with a business card.
A business card is a communication tool.
But, a business card may also travel with a letter or brochure to introduce you to someone a distance away such as an art rep or business contact.
A brochure (another tool), may or may not be handed out directly and more often than not is used as a "traveling salesman" to introduce your work.
Through the use of your tools and associated promotional efforts, all roads should lead potential customers back to you.
If you have a web gallery, this is where you have the opportunity to dazzle your audience and offer up the means to begin a dialogue which can lead to sales of your artwork.
You need to build a toolkit of items to get your name out into the "pond.
" Specifically, some of these tools are: Business cards Brochures Postcards Email Press Releases Blogs Friends Web site Flyers The tools in this case are promotional in nature, but will keep your name in front of those who may eventually buy your artwork.
Even the best web site art gallery you build will not sell itself.
You must literally create the tools I suggest, start using them in earnest and you'll call attention to yourself and your art and only then will you be able to direct their attention to your art which they may see on your web site.
Every time you interact with people, either personally or at a distance, you have an opportunity to mention your web site art gallery for instance and provide a promotional tool to jog people's memory about you.
Your web site name (another tool), also referred to as your URL, should be part of every form of communication you use.
Your promotional "tools" go right on working spreading the word of your presence.
They're designed to get people talking.
This is called "viral" marketing and is the cheapest and most effective form of advertising for your product or service.
Your best efforts to promote yourself will be through the time spent and tools used to cast into the public "pond" to create the ripple effect of awareness by others.
Gregory Peters
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